Get introduced to the basics of Digital Markeng.

Understanding the importance of being a customer centric brand.

Understanding the movaons of the customer in the buying process.

Understanding the visual elements of website

Get hands-on experience on different tools for finding the perfect domain name

Buy Domain Name/WordPress and start web hosng

Create Your Own Website in WordPress

Create beer landing pages to bring in more Traffic.

Understanding the perspecve of how Google�s search algorithm works (Crawling, Indexing, and Ranking).

Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest, SeoSitecheckup, etc.

Understanding what is Search Engine Markeng, what are the different objecves which can be achieved through SEM campaigns

Idenfy the different elements of an SEM campaign and how Ad aucon works.

Creang a social media presence from scratch. (Facebook, Instagram, LinkedIn Page)

Creang social media progress reports for Senior Markeng Management

Idenfy and create the right types of content to achieve your markeng objecves.

Build a distribuon plan though content calendar mapping channels and content.

Role of email markeng, types of emails, email markeng objecve.

Build an automated email campaign (Drip Campaign)

Whatsapp Business Profile, Whatsapp Ads

Understand Tradional Markeng Analycs vs. Digital Markeng analycs

Extract data and analyse reports from Google Analycs 4

Google Search Ad Campaign -Smart Mode Ad Campaign.

Expert Mode Campaign � Google Display Network � The complete process.

Lead Generaon -Youtube Ads

Google Business Profile

Build a successful blog from scratch, or take your exisng blog to the next level

Become familiar with some of the most effecve types of blog content

Build a profitable business around your content and turn your blog into a revenue-generang asset.

Arcles to drive affiliate sales

Affiliate markeng without having your own website

Amazon affiliate program pros and cons (Amazon Associates)

Backend affiliate commissions � how to generate more revenue

Explore the role of AI in content creaon and curaon

Generate ideas and enhance creavity using AI tools.

Generate text, image, audio and video content using AI tools and techniques for your Website, Social Media, Email, WhatsApp and paid channels

Social Media Stac Posts across plaorms (based on the required dimensions), Infographics, Email Creaves, Memes, GIFs, Product Photography, Newsleers, and Website Visuals

Blog Posts, Emails, Product Descripons, Press Releases, Ad Copy, Scripts, Social Media Posts across Plaorms, SEO Content (Meta tags, Headings, etc.), Website Content

Podcasts, Voiceovers, Audio Ads (Radio/Online Streaming), Sound Tracks

YouTube Videos, Short-form Content (Reels/Shots), Explainer Videos, Product Demos, Personalised Video Campaigns

Market

Startegy of Nyka / Amazon / Flipkart

Algorithm of YouTube / Instagram / Facebook Watch

Case study of famous YouTubers

Influencers